The minify section in W3 Total Cache allows you to add your CSS and Javascript files so you can easily combine them into one file. One way to do this is by simplifying the design of your site and combining files such as scripts and CSS. So if you have an HTML file, two CSS files, five Javascript files, and eight images, that’s a total of 16 files that need to be loaded.īy reducing the number of objects in your site’s pages, you can minimize the number of HTTP requests that are required to render a page, speeding up load times.
Cut Down on HTTP RequestsĮvery time someone visits a page on your site, the corresponding files must be sent to that person’s browser, including images, CSS files, and javascript library references. Tiny PNG is another great tool, which allows also strips un-used colors for lossy compressions. WP, now managed and supported by WPMU DEV, automatically strips metadata from JPEGs and removes unused colors from indexed images. Luckily there are some great tools out there to help you compress your files. Images are usually the largest files on a site so if they aren’t compressed they can take ages to load. WP Super Cache is a more user-friendly alternative and you don’t need to be a server expert to set it up. The plugin promises a 10 times improvement in overall site performance when fully (and properly) configured. W3 Total Cache is a popular caching plugin for WordPress used by sites like Mashable (their CTO created W3TC), Smashing Magazine, and Web Designer Depot. Caching is especially helpful for your return visitors, as well as others who visit several pages of your site. If you’ve got static images, CSS, and Javascript on your website that rarely change, browser-side caching can help make your site snappier.Ĭaching involves storing parts of your site so they only need to be loaded once instead of every time a user visits your site. I’ll be exploring site speed in more depth in a couple of weeks so watch this space. So what can you do to make your site faster? Here are a few simple ways to keep your page load times low and your visitors happy. So if your site loads too slowly you can expect your Google rankings to fall, and in turn, attract less traffic to your site. Almost 80 percent of shoppers who are dissatisfied with a site’s performance are less likely to buy from the same site again, while a one-second delay decreases customer satisfaction by 16 percent.Įven Google factors site speed into their algorithm when ranking websites. Slow page load speeds are especially crippling for eCommerce sites.
No one likes waiting around for a site to load, so much so that 40 percent of people abandon a site that takes more than three seconds to load.
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